Prioritize your channels. You can’t be everywhere!
If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read MoreKathleen LeeMay 9, 2018
You need to pick your battles
The world of retail is growing more and more disruptive, making it increasingly important for us to define the retail spaces or channels that you use to target shoppers. (Read …Read MoreKathleen LeeApril 24, 2018
Get strategic about your shopper!
We are in the age of the shopper! Gone is the model that consumer goods businesses used in days gone by. No longer can we merely understand the consumer or …Read MoreKathleen LeeApril 9, 2018
10 Rookie Shopper Marketer Mistakes
One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of …Read MoreOlga YurovskiMarch 19, 2018
Learn how to drive growth in a disruptive retail age. We want to help!
You may have heard that Shopper Marketing Experts is hitting the road with thought leaders, bestselling authors and our very own resident experts, Mike Anthony and Toby Desforges. This is …Read MoreGareth HoskingMarch 5, 2018
Is your brand addressing the need of your shoppers?
Is your brand model missing the shopper? There are many brand models with just as many brand configurations. But most models are almost exclusively focused on the brand and the …Read MoreGareth HoskingMarch 5, 2018