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Shopper Marketing

Shopper marketers of the world unite

You have nothing to lose but your reins Surely everyone in CPG knows that the time has finally come to empower your Shopper Ninjas with exactly what they need to …Read More

Profile PhotoKathleen LeeApril 5, 2019

AUGMENTED PACKAGING

Augmented Reality by-passes physical space limitations Packaging has long served as the ‘go to’ source of brand information and, on occasion, entertainment (think children’s cereal boxes). However, up until now, …Read More

Profile Photojane fennerMarch 13, 2019

CONTINUED DISRUPTION

Activating change in retail marketing is imperative Consumer & Shopper empowerment will continue to disrupt the legacy systems of marketing & retail. The massive swings in consumer preferences – away …Read More

Profile PhotoPatrick FitzmauriceMarch 7, 2019

But wait!

Not every shopper will shop online There’s no doubt at all that 2018 has been a tough year for bricks and mortar retail. Where I sit in the UK, the …Read More

Profile PhotoToby DesforgesFebruary 28, 2019

MASSIVE CONTRASTS

Those that deliver value… or don’t I predict 2019 will be a year of massive contrasts: a division between those companies that aim to create massive value by delivering the …Read More

Profile PhotoMike AnthonyFebruary 8, 2019

Shopper marketing starts with … the consumer

One could be forgiven for thinking that you should start a shopper marketing process with the shopper. However, you do NOT. Instead, you start with the consumer. There is a …Read More

Profile PhotoKathleen LeeDecember 18, 2018

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