All posts by Kathleen Lee

Is metric aversion holding you back?

Without metrics, you are not able to showcase your success. Yet people seem to be extremely uncomfortable measuring the work that they do, particularly in-store. In fact, we often see …Read More

Profile PhotoKathleen LeeNovember 30, 2018

Measure shopper marketing’s ROI

Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More

Profile PhotoKathleen LeeNovember 22, 2018

The evolution of shopper behaviour

Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was …Read More

Profile PhotoKathleen LeeOctober 25, 2018

The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More

Profile PhotoKathleen LeeOctober 12, 2018

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More

Profile PhotoKathleen LeeSeptember 20, 2018

Millennials want to interact with products says report

52% of millennials prefer to shop at a physical store because of the ability to interact with the product. Did you know that? This is according to research conducted by …Read More

Profile PhotoKathleen LeeSeptember 14, 2018