A brand can rule in traditional retail environments. However, in the world of online, the strength of a brand is far from assured. It’s a point that is often overlooked …Read More
One could be forgiven for thinking that you should start a shopper marketing process with the shopper. However, you do NOT. Instead, you start with the consumer. There is a …Read More
Without metrics, you are not able to showcase your success. Yet people seem to be extremely uncomfortable measuring the work that they do, particularly in-store. In fact, we often see …Read More
Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More
Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was …Read More
Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More
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