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All posts by Kathleen Lee

Kathleen Lee profile

It’s not too late to win with the holiday shopper

The festive season is officially around the corner! For some of us this is great news, but others may not have reached the targets set for this holiday season yet.  …Read More

Profile PhotoKathleen LeeDecember 12, 2019

Are traditional channel definitions outdated?

Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to …Read More

Profile PhotoKathleen LeeOctober 8, 2019

Increase the ROI of your retail investment

If your business is like most, retail trade spend is probably your second largest cost. We’ve found that 70% of retail marketing activities lose money. In fact, every year, you …Read More

Profile PhotoKathleen LeeJune 19, 2019

Retail compliance: It can be solved

Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support …Read More

Profile PhotoKathleen LeeMay 31, 2019

Get more productive

How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job …Read More

Profile PhotoKathleen LeeMay 16, 2019

Are you reaching the right shopper?

You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many …Read More

Profile PhotoKathleen LeeMay 9, 2019

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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