A complete guide to integrating shopper into strategic marketing.
Are you interested in learning a more effective approach to marketing?
TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.
A comprehensive guide for learning a more effective marketing approach, by integrating consumer, shopper and retail marketing.
Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
8 jam packed
01 The History of Manufacturing (context)
02 The Age of the Shopper and The Omnichannel World
03 The $200 Billion Crime (the shopper marketing opportunity)
04 What Is Shopper Marketing?
05 Three Different Customers
06 The Five Step Total Marketing Process
07 An Example of the Five-Step Total Marketing Process
08 Implications of the Five-Step Total Marketing Process
EASILY DIGESTIBLE BITE SIZE CONTENT ACCESSIBLE VIA ANY DEVICE
Including videos, podcasts, blogs and interactive content. reading material and articles
1 x exclusive e-book for download - The three customers in the Total Marketing Model
Free shopper marketing competency assessment to help you identify where you should focus your learning
A five-step Integrated Strategic Shopper Marketing online template - answer the critical questions towards a more effective marketing approach
Access to our private Shopper Marketing facebook group - interact with peers and instructors
A certificate of completion after all eight modules
Surprise contributions and participation bonuses along the way
How will you benefit from our Integrated Strategic Shopper Marketing course?
Let us tell you how.
Develop a leading edge shopper marketing team
Create a clear purpose for shopper marketing
Add real value to your business by integrating shopper marketing
Establish a clear process which integrates shopper into marketing
Transform shopper marketing into a strategic process
Improved shopper-focused market solutions & enhanced business performance
Have more meaningful conversations with your marketing and sales teams
Assess your competence with clear guidance about what you should focus on in the future
Have clear templates to help you plan how consumer marketing and shopper marketing can come together to drive sales
Understand the key measures you need to focus on to improve ROI
Create clear benefits that you can use to sell the concept of shopper marketing to your boss