Retail

Retailers are a key collaboration audience and are central to the shopper marketers success.

70% of chatbots will be retail based says study

Businesses can expect to save $11.5 billion by 2023 by replacing customer service representatives with chatbots says Juniper Research. Learn more about these bots here. This will increase from $48.3 …Read More

Profile PhotoKathleen LeeJuly 24, 2018

Prioritize your channels. You can’t be everywhere!

If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read More

Profile PhotoKathleen LeeMay 9, 2018

Disney Display and Poor Execution

A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue in their business. It’s an issue that has far-reaching implications.Read More

Profile PhotoToby DesforgesNovember 29, 2017

Why Invest in Retailers?

Why do we invest in retailers? This simple question is often asked by naïve consumer marketers as they see their advertising budgets whittled away by the “profligate guys” on the sales team. And retailers have a clear, simple answer to this—retailers own the shopper. With so much being spent, surely brand owners should aspire to more: aspire to make some return on all this expenditure.Read More

Profile PhotoMike AnthonyJune 9, 2017

Four Shopper Outcomes

How does a shopper react to a product not being available? Her actions can be categorized into three key possibilities: either she will defer the purchase of that object until another shopping trip, she will buy something else, or she will buy nothing at all and continue with the rest of the shop. Read More

Profile PhotoMike AnthonyMay 29, 2017

A Tale of Two Shoe Stores

Not only did the “independent specialist” have the potential to strongly influence Toby’s buying behavior eight years ago, but its influence continues to the present day, some 20 pairs later.Read More

Profile PhotoToby DesforgesApril 25, 2017