And the Winner Is…
Plenty of case studies of success from each of the three models exist, but integration of shopper marketing into the existing marketing team is the preferred option. The appeal of fully integrated insights and strategies across consumers and shoppers is far too strong, as is the appeal of knowing that all marketing efforts are aligned and that campaigns work in harmony. Read on to find out more.Read More
Mike AnthonyMay 23, 2017 
The Nature of Online Channels
As online environments become increasingly ubiquitous, new channels are forming. What we love about online is its flexibility and its capacity to inform consumers and concurrently influence shoppers. This world is likely to change rapidly, presenting new ways to reach out to shoppers.Read More
Mike AnthonyMay 19, 2017 
Shopper Marketing Experts hits Vegas
So a little over two months after officially launching Shopper Marketing Experts, we have partnered with the awesome team at Learning Evolution and are getting ready for the bright lights …Read More
Toby DesforgesMay 9, 2017 
P&G are ready to give it a go – do you need to cut discounts?
When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More
Toby DesforgesMay 5, 2017 
Bad Shopper Segmentation Models
In recent years, there has been a rush of shopper-segmentation models. Research agencies, looking to find a common approach to analyzing their clients’ data, have created their own shopper-segmentation models. Standard segmentation models have many upsides--they create a common language throughout an organization and, in particular, between manufacturers and retailers. Manufacturers who do not understand how their retail customers look at shoppers will increasingly find it difficult to gain traction for their initiatives. They create significant levels of efficiency, too, and avoid the need to crunch data through multiple statistical models to find new segmentations. The difficulty, however, with all of these segmentation models lies in exactly how to apply them. Read More
Toby DesforgesMay 1, 2017 
A Tale of Two Shoe Stores
Not only did the “independent specialist” have the potential to strongly influence Toby’s buying behavior eight years ago, but its influence continues to the present day, some 20 pairs later.Read More
Toby DesforgesApril 25, 2017 
NEW! Effective retail marketing course
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
