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The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More

Profile PhotoKathleen LeeOctober 12, 2018

Learn how to drive growth in a disruptive retail age. We want to help!

You may have heard that Shopper Marketing Experts is hitting the road with thought leaders, bestselling authors and our very own resident experts, Mike Anthony and Toby Desforges. This is …Read More

Profile PhotoGareth HoskingMarch 5, 2018

Delivering on shopper marketing strategic value points

We have come a long way in shopper marketing. Until relatively recently the shopper did not feature in our strategy sessions – our focus on the consumer was absolute. At …Read More

Profile PhotoToby DesforgesJanuary 8, 2018

How to prioritize high-value shopper segments

So, you have already identified your shopper segments. But, how do you prioritize the most important and high-value segments? The reason prioritization is important, is that it helps you understand …Read More

Profile PhotoToby DesforgesOctober 26, 2017

What Do You Need To Know When Collecting Data

Podcast Script How do you go about doing research? And how do you know what you should be researching? There are 4 areas to understand: About the consumer About the …Read More

Profile PhotoToby DesforgesSeptember 14, 2017

Shopper Marketing Experts hits Vegas

So a little over two months after officially launching Shopper Marketing Experts, we have partnered with the awesome team at Learning Evolution and are getting ready for the bright lights …Read More

Profile PhotoToby DesforgesMay 9, 2017