The problem with promotions
Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More
Kathleen LeeOctober 12, 2018 
Learn how to drive growth in a disruptive retail age. We want to help!
You may have heard that Shopper Marketing Experts is hitting the road with thought leaders, bestselling authors and our very own resident experts, Mike Anthony and Toby Desforges. This is …Read More
Gareth HoskingMarch 5, 2018 
Delivering on shopper marketing strategic value points
We have come a long way in shopper marketing. Until relatively recently the shopper did not feature in our strategy sessions – our focus on the consumer was absolute. At …Read More
Toby DesforgesJanuary 8, 2018 
How to prioritize high-value shopper segments
So, you have already identified your shopper segments. But, how do you prioritize the most important and high-value segments? The reason prioritization is important, is that it helps you understand …Read More
Toby DesforgesOctober 26, 2017 
What Do You Need To Know When Collecting Data
Podcast Script How do you go about doing research? And how do you know what you should be researching? There are 4 areas to understand: About the consumer About the …Read More
Toby DesforgesSeptember 14, 2017 
Shopper Marketing Experts hits Vegas
So a little over two months after officially launching Shopper Marketing Experts, we have partnered with the awesome team at Learning Evolution and are getting ready for the bright lights …Read More
Toby DesforgesMay 9, 2017 
