All posts by Olga Yurovski

10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of …Read More

Profile PhotoOlga YurovskiMarch 19, 2018

10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don’t miss …Read More

Profile PhotoOlga YurovskiFebruary 15, 2018

9 things I wish brand managers knew about Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but …Read More

Profile PhotoOlga YurovskiJanuary 22, 2018

How to recognize and manage shopper marketing scope creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope …Read More

Profile PhotoOlga YurovskiOctober 8, 2017

10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. …Read More

Profile PhotoOlga YurovskiAugust 22, 2017