Prioritize your channels. You can’t be everywhere!
If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read More
Kathleen LeeMay 9, 2018 
The Nature of Online Channels
As online environments become increasingly ubiquitous, new channels are forming. What we love about online is its flexibility and its capacity to inform consumers and concurrently influence shoppers. This world is likely to change rapidly, presenting new ways to reach out to shoppers.Read More
Mike AnthonyMay 19, 2017 
A Tale of Two Shoe Stores
Not only did the “independent specialist” have the potential to strongly influence Toby’s buying behavior eight years ago, but its influence continues to the present day, some 20 pairs later.Read More
Toby DesforgesApril 25, 2017 
