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Channels

High stairway

Prioritize your channels. You can’t be everywhere!

If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read More

Profile PhotoKathleen LeeMay 9, 2018
Typing on a laptop

The Nature of Online Channels

As online environments become increasingly ubiquitous, new channels are forming. What we love about online is its flexibility and its capacity to inform consumers and concurrently influence shoppers. This world is likely to change rapidly, presenting new ways to reach out to shoppers.Read More

Profile PhotoMike AnthonyMay 19, 2017
Person holding a pair of sports shoes on a field

A Tale of Two Shoe Stores

Not only did the “independent specialist” have the potential to strongly influence Toby’s buying behavior eight years ago, but its influence continues to the present day, some 20 pairs later.Read More

Profile PhotoToby DesforgesApril 25, 2017

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