The festive season is officially around the corner! For some of us this is great news, but others may not have reached the targets set for this holiday season yet.
If you find yourself in the latter group, we bring great news to help with the holiday cheer.
Last-minute shoppers ahoy!
According to Deloitte’s holiday survey, 51% of shoppers have yet to accomplish their holiday shopping – which has been chalked in for the second half of December.
Perhaps even more surprising is that it has been reported that Black Friday has been dethroned as the busiest shopping day of the year. Some assume this title belongs to Cyber Monday. However, this is reportedly not the case.
According to Muchneeded.com, in the UK and US, the busiest shopping day is in fact the Saturday before Christmas.
The report explains that 40% of Christmas sales take place from15 to 24 December. It supports the claim that 12% of UK shoppers will do all of their Christmas shopping at the last minute.
But where do you find these shoppers?
When looking at the total spending year on year, Emarketer has predicted an overall increase in holiday spending of 5.4%.
Furthermore, the report predicts that ecommerce growth will continue to soar by 16,7%.
Brick and mortar is expecting a more modest growth rate with a forecast of 3.9%. However, physical stores still pack the biggest punch when looking at total spending – close to seven times that of ecommerce.
Therefore, we encourage you to sally forth, the time is nigh and seize the season. There are still plenty of holiday shoppers to dazzle with your offerings.
As always, we have your back, so if you would like to learn more about how to create truly effective shopper marketing programs, have a look at our Effective Retail Marketing course.
After all, we can all do with a comprehensive guide to establishing a more effective marketing approach … right?
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