Shopper Marketing Experts Blog

AUGMENTED PACKAGING

Augmented Reality by-passes physical space limitations Packaging has long served as the ‘go to’ source of brand information and, on occasion, entertainment (think children’s cereal boxes). However, up until now, the creative possibilities of packaging have been...

CONTINUED DISRUPTION

Activating change in retail marketing is imperative Consumer & Shopper empowerment will continue to disrupt the legacy systems of marketing & retail. The massive swings in consumer preferences – away from major brands, toward ‘authentic’ smaller brands,...

But wait!

Not every shopper will shop online There’s no doubt at all that 2018 has been a tough year for bricks and mortar retail. Where I sit in the UK, the traditional high street has borne the brunt not just of economic woes but also the inevitable rise of e-commerce....

MASSIVE CONTRASTS

Those that deliver value… or don’t I predict 2019 will be a year of massive contrasts: a division between those companies that aim to create massive value by delivering the consumer and shopper experience their customer want, and those that don’t. 2019 will bring a...

5 keys to online grocer success

A brand can rule in traditional retail environments. However, in the world of online, the strength of a brand is far from assured. It’s a point that is often overlooked in the hype around the digital shopper marketing space. Traditional retail outlets often receive...

Is metric aversion holding you back?

Without metrics, you are not able to showcase your success. Yet people seem to be extremely uncomfortable measuring the work that they do, particularly in-store. In fact, we often see very little done to evaluate activities. There seems to be a concern about what...

Measure shopper marketing’s ROI

Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not measuring shopper marketing is similar, you know you have done the activities, however you do not know if you have had ANY...

The evolution of shopper behaviour

Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was the “large weekly shop” which was mostly done in large superstores or...

The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the more that I buy, the more we eat. However, other product promotions don’t have the...

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online and the Frictionless Store”. The study was conducted...

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