Three essential shopper needs
Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More
Kathleen LeeSeptember 20, 2018 
Millennials want to interact with products says report
52% of millennials prefer to shop at a physical store because of the ability to interact with the product. Did you know that? This is according to research conducted by …Read More
Kathleen LeeSeptember 14, 2018 
Another example of the power of the shopper
Not convinced about the power of the shopper? Think on this. Imagine you’re launching a new strawberry scented hair mousse aimed at a consumer group of teenage girls. Consumer research …Read More
Kathleen LeeSeptember 6, 2018 
6 strategies to overcome omnichannel challenges
Recent research by Advantage Group International “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the …Read More
Kathleen LeeAugust 30, 2018 
Wikipedia got shopper marketing wrong!
Wikipedia defines shopper marketing as “Understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as …Read More
Kathleen LeeAugust 23, 2018 
Mobile is king – but is this true for online purchasing too?
According to research, 50% of internet traffic is online. Does this stand true for online purchasing too? According to Amazon’s 2018 retailer study, this is not the case. In fact, …Read More
Kathleen LeeAugust 16, 2018 