Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More

Profile PhotoKathleen LeeSeptember 20, 2018

Millennials want to interact with products says report

52% of millennials prefer to shop at a physical store because of the ability to interact with the product. Did you know that? This is according to research conducted by …Read More

Profile PhotoKathleen LeeSeptember 14, 2018

Another example of the power of the shopper

Not convinced about the power of the shopper? Think on this. Imagine you’re launching a new strawberry scented hair mousse aimed at a consumer group of teenage girls. Consumer research …Read More

Profile PhotoKathleen LeeSeptember 6, 2018

6 strategies to overcome omnichannel challenges

Recent research by Advantage Group International  “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the …Read More

Profile PhotoKathleen LeeAugust 30, 2018

Wikipedia got shopper marketing wrong!

Wikipedia defines shopper marketing as “Understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as …Read More

Profile PhotoKathleen LeeAugust 23, 2018

Mobile is king – but is this true for online purchasing too?

According to research, 50% of internet traffic is online. Does this stand true for online purchasing too? According to Amazon’s 2018 retailer study, this is not the case. In fact, …Read More

Profile PhotoKathleen LeeAugust 16, 2018