Shopper Marketing Experts Blog

The evolution of shopper behaviour

Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was the “large weekly shop” which was mostly done in large superstores or...

The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the more that I buy, the more we eat. However, other product promotions don’t have the...

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online and the Frictionless Store”. The study was conducted...

6 strategies to overcome omnichannel challenges

Recent research by Advantage Group International  “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the light of the challenges facing them in the...

Wikipedia got shopper marketing wrong!

Wikipedia defines shopper marketing as “Understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers, and shoppers.” This...

70% of chatbots will be retail based says study

Businesses can expect to save $11.5 billion by 2023 by replacing customer service representatives with chatbots says Juniper Research. Learn more about these bots here. This will increase from $48.3 million in 2018. Retail will reap the biggest benefits from chatbot...

Effective investment

Making effective investment decisions is not the decision to spend money! It is a decision to say where am I going to get the best return? What is the quantum of return I am likely to get? And how many dollars am I going to invest to get those returns? When working...