Measure shopper marketing’s ROI
Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More
Kathleen LeeNovember 22, 2018How Ecommerce Marketing is Changing the Retail Space
Is traditional retail really dead or has ecommerce marketing simply forced the brick-and-mortar space to evolve and adapt? Despite somewhat shocking news reports such as Toys R Us and other …Read More
Anton KoekemoerNovember 7, 2018The evolution of shopper behaviour
Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was …Read More
Kathleen LeeOctober 25, 2018The problem with promotions
Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More
Kathleen LeeOctober 12, 2018Online availability – the key digital opportunity
As more and more shoppers move their purchases from regular store to online platforms, brands are in a bind – how do you cut through in a world of unending …Read More
Toby DesforgesSeptember 27, 2018Three essential shopper needs
Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More
Kathleen LeeSeptember 20, 2018