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Shopper Marketing Experts

Measure shopper marketing’s ROI

Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More

Profile PhotoKathleen LeeNovember 22, 2018

How Ecommerce Marketing is Changing the Retail Space

Is traditional retail really dead or has ecommerce marketing simply forced the brick-and-mortar space to evolve and adapt? Despite somewhat shocking news reports such as Toys R Us and other …Read More

Profile PhotoAnton KoekemoerNovember 7, 2018
The evolution of shopper behavior

The evolution of shopper behaviour

Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was …Read More

Profile PhotoKathleen LeeOctober 25, 2018

The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More

Profile PhotoKathleen LeeOctober 12, 2018

Online availability – the key digital opportunity

As more and more shoppers move their purchases from regular store to online platforms, brands are in a bind – how do you cut through in a world of unending …Read More

Profile PhotoToby DesforgesSeptember 27, 2018

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More

Profile PhotoKathleen LeeSeptember 20, 2018

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