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All posts by Toby Desforges

Toby Desforges profile

But wait!

Not every shopper will shop online There’s no doubt at all that 2018 has been a tough year for bricks and mortar retail. Where I sit in the UK, the …Read More

Profile PhotoToby DesforgesFebruary 28, 2019

Online availability – the key digital opportunity

As more and more shoppers move their purchases from regular store to online platforms, brands are in a bind – how do you cut through in a world of unending …Read More

Profile PhotoToby DesforgesSeptember 27, 2018

Delivering on shopper marketing strategic value points

We have come a long way in shopper marketing. Until relatively recently the shopper did not feature in our strategy sessions – our focus on the consumer was absolute. At …Read More

Profile PhotoToby DesforgesJanuary 8, 2018

Is The Omnichannel Dream Over? Managing The Multichannel Reality

Omni-channel. It’s become a marketing buzzword almost overnight. You find it in retail manifestos and brand strategies the world over. Digital technology has shattered media into myriad shards: consumers and …Read More

Profile PhotoToby DesforgesJanuary 1, 2018

Exclusive Interview with Jennifer Hale from Coca-Cola

Shopper Marketing, Coca-Cola and the digital onslaught Just before the recording of our October webinar, Toby Desforges grabbed the opportunity to have an in-depth chat to Jennifer Hale, Coca-Cola’s Global …Read More

Profile PhotoToby DesforgesDecember 12, 2017

Disney Display and Poor Execution

A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue in their business. It’s an issue that has far-reaching implications.Read More

Profile PhotoToby DesforgesNovember 29, 2017

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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