Why is Excellent In-Store Execution So Elusive?
Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of the planning, the late nights, the negotiations, the blood sweat, tears and dollars that go into making a brilliant piece of work come to this: did it actually happen in the store in the way it was supposed to?Read More
Mike AnthonyDecember 13, 2018 
The Future of Shopper Metrics
Technology is rapidly changing the availability, affordability, and efficiency of creating and tracking shopper marketing metrics. There is a continuous stream of activity as organizations strive to create better ways of understanding exactly what happens in a store.Read More
Mike AnthonyJuly 3, 2017 
P&G are ready to give it a go – do you need to cut discounts?
When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More
Toby DesforgesMay 5, 2017 
