The Future of Shopper Metrics
Technology is rapidly changing the availability, affordability, and efficiency of creating and tracking shopper marketing metrics. There is a continuous stream of activity as organizations strive to create better ways of understanding exactly what happens in a store.Read More
Mike AnthonyJuly 3, 2017 
P&G are ready to give it a go – do you need to cut discounts?
When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More
Toby DesforgesMay 5, 2017