Millennials want to interact with products says report
52% of millennials prefer to shop at a physical store because of the ability to interact with the product. Did you know that? This is according to research conducted by …Read More
Kathleen LeeSeptember 14, 2018 
Understanding the Holiday Shopper
The modern shopper marketer is typically armed with loads of shopper data. But as the holiday season approaches, shopper marketers beware. Much of your data might be of limited use …Read More
Mike AnthonyNovember 6, 2017 
What Do You Need To Know When Collecting Data
Podcast Script How do you go about doing research? And how do you know what you should be researching? There are 4 areas to understand: About the consumer About the …Read More
Toby DesforgesSeptember 14, 2017 
How to Evaluate In-Store Marketing Effectiveness
Again and again we poll clients (and agencies) and again and again we come up with the same answers. Despite the apparent increase in the availability of data, too often the effectiveness of in-store marketing activities is simply not measured, or not effectively measured.Read More
Toby DesforgesJune 19, 2017 
Bad Shopper Segmentation Models
In recent years, there has been a rush of shopper-segmentation models. Research agencies, looking to find a common approach to analyzing their clients’ data, have created their own shopper-segmentation models. Standard segmentation models have many upsides--they create a common language throughout an organization and, in particular, between manufacturers and retailers. Manufacturers who do not understand how their retail customers look at shoppers will increasingly find it difficult to gain traction for their initiatives. They create significant levels of efficiency, too, and avoid the need to crunch data through multiple statistical models to find new segmentations. The difficulty, however, with all of these segmentation models lies in exactly how to apply them. Read More
Toby DesforgesMay 1, 2017 
How to Ensure That Shopper Research Leads to Actionable Shopper Insights
It’s a recurring challenge – too often shopper marketers (and their bosses) are frustrated that, after taking the plunge to invest in shopper research, what they get in return is data, not actionable insights. While a lot can be done to create better, more actionable insights from existing research, the keys to creating really actionable shopper research lie before the project starts.Read More
Toby DesforgesMarch 27, 2017 
NEW! Effective retail marketing course
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
