Shopper Marketing

Why is Excellent In-Store Execution So Elusive?

Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of the planning, the late nights, the negotiations, the blood sweat, tears and dollars that go into making a brilliant piece of work come to this: did it actually happen in the store in the way it was supposed to?Read More

Profile PhotoMike AnthonyDecember 13, 2018

Is metric aversion holding you back?

Without metrics, you are not able to showcase your success. Yet people seem to be extremely uncomfortable measuring the work that they do, particularly in-store. In fact, we often see …Read More

Profile PhotoKathleen LeeNovember 30, 2018

Measure shopper marketing’s ROI

Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More

Profile PhotoKathleen LeeNovember 22, 2018

Online availability – the key digital opportunity

As more and more shoppers move their purchases from regular store to online platforms, brands are in a bind – how do you cut through in a world of unending …Read More

Profile PhotoToby DesforgesSeptember 27, 2018

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More

Profile PhotoKathleen LeeSeptember 20, 2018

Another example of the power of the shopper

Not convinced about the power of the shopper? Think on this. Imagine you’re launching a new strawberry scented hair mousse aimed at a consumer group of teenage girls. Consumer research …Read More

Profile PhotoKathleen LeeSeptember 6, 2018

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