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All posts by Kathleen Lee

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The evolution of shopper behavior

The evolution of shopper behaviour

Shopper behaviour used to be pretty straightforward. It was mostly predictable and easily understood. We had three basic modes of shopping. Shopper behaviour in days gone by Firstly, there was …Read More

Profile PhotoKathleen LeeOctober 25, 2018

The problem with promotions

Do promotions increase consumption? The answer is not simple. For instance, should there be a promotion on chocolate, if you are anything like me, it will increase consumption. As the …Read More

Profile PhotoKathleen LeeOctober 12, 2018

Three essential shopper needs

Shoppers’ expectations continually evolve. However, shopper needs remain largely the same according to a report published by Retail Analysis. Retail Analysis published the results of their report called the “Online …Read More

Profile PhotoKathleen LeeSeptember 20, 2018

Millennials want to interact with products says report

52% of millennials prefer to shop at a physical store because of the ability to interact with the product. Did you know that? This is according to research conducted by …Read More

Profile PhotoKathleen LeeSeptember 14, 2018
Another example of the power of the shopper

Another example of the power of the shopper

Not convinced about the power of the shopper? Think on this. Imagine you’re launching a new strawberry scented hair mousse aimed at a consumer group of teenage girls. Consumer research …Read More

Profile PhotoKathleen LeeSeptember 6, 2018
6-strategies-to-overcome-omnichannel-challenges

6 strategies to overcome omnichannel challenges

Recent research by Advantage Group International  “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the …Read More

Profile PhotoKathleen LeeAugust 30, 2018

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Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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