All posts by Kathleen Lee

Another example of the power of the shopper

Not convinced about the power of the shopper? Think on this. Imagine you’re launching a new strawberry scented hair mousse aimed at a consumer group of teenage girls. Consumer research …Read More

Profile PhotoKathleen LeeSeptember 6, 2018

6 strategies to overcome omnichannel challenges

Recent research by Advantage Group International  “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the …Read More

Profile PhotoKathleen LeeAugust 30, 2018

Wikipedia got shopper marketing wrong!

Wikipedia defines shopper marketing as “Understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as …Read More

Profile PhotoKathleen LeeAugust 23, 2018

Mobile is king – but is this true for online purchasing too?

According to research, 50% of internet traffic is online. Does this stand true for online purchasing too? According to Amazon’s 2018 retailer study, this is not the case. In fact, …Read More

Profile PhotoKathleen LeeAugust 16, 2018

Trade expenditure, the fastest growing part of the balance sheet

The exponential rate at which trade expenditure has grown may surprise some. Accenture CAS estimate that between 1980 and 2005, trade promotion spend, the largest element of trade expenditure, increased …Read More

Profile PhotoKathleen LeeAugust 10, 2018

70% of chatbots will be retail based says study

Businesses can expect to save $11.5 billion by 2023 by replacing customer service representatives with chatbots says Juniper Research. Learn more about these bots here. This will increase from $48.3 …Read More

Profile PhotoKathleen LeeJuly 24, 2018

Download Expert Insights On Retail Marketing – 2019 Guide

Add your details below to download the guide.

By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.