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All posts by Kathleen Lee

Kathleen Lee profile
wikipedia-got-shopper-marketing-wrong

Wikipedia got shopper marketing wrong!

Wikipedia defines shopper marketing as “Understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as …Read More

Profile PhotoKathleen LeeAugust 23, 2018

Mobile is king – but is this true for online purchasing too?

According to research, 50% of internet traffic is online. Does this stand true for online purchasing too? According to Amazon’s 2018 retailer study, this is not the case. In fact, …Read More

Profile PhotoKathleen LeeAugust 16, 2018

Trade expenditure, the fastest growing part of the balance sheet

The exponential rate at which trade expenditure has grown may surprise some. Accenture CAS estimate that between 1980 and 2005, trade promotion spend, the largest element of trade expenditure, increased …Read More

Profile PhotoKathleen LeeAugust 10, 2018

70% of chatbots will be retail based says study

Businesses can expect to save $11.5 billion by 2023 by replacing customer service representatives with chatbots says Juniper Research. Learn more about these bots here. This will increase from $48.3 …Read More

Profile PhotoKathleen LeeJuly 24, 2018
Shopper marketing purpose

Create a clear purpose for shopper marketing

There seems to little consensus on what shopper marketing is and herein lies the shopper marketer’s quandary. How do you articulate the value of something if you can’t define it? …Read More

Profile PhotoKathleen LeeJuly 11, 2018

Integrate your shopper marketing strategy

Many marketing professionals struggle to grow their business and fall into the “more is better” trap. They implement a dozen strategies at once, across various channels and brands for fear …Read More

Profile PhotoKathleen LeeJune 12, 2018

Categories

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

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Integrated Strategic Shopper Marketing Course

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A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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