All posts by Kathleen Lee

Create a clear purpose for shopper marketing

There seems to little consensus on what shopper marketing is and herein lies the shopper marketer’s quandary. How do you articulate the value of something if you can’t define it? …Read More

Profile PhotoKathleen LeeJuly 11, 2018

Integrate your shopper marketing strategy

Many marketing professionals struggle to grow their business and fall into the “more is better” trap. They implement a dozen strategies at once, across various channels and brands for fear …Read More

Profile PhotoKathleen LeeJune 12, 2018

Effective investment

Making effective investment decisions is not the decision to spend money! It is a decision to say where am I going to get the best return? What is the quantum …Read More

Profile PhotoKathleen LeeMay 23, 2018

Prioritize your channels. You can’t be everywhere!

If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read More

Profile PhotoKathleen LeeMay 9, 2018

You need to pick your battles

The world of retail is growing more and more disruptive, making it increasingly important for us to define the retail spaces or channels that you use to target shoppers. (Read …Read More

Profile PhotoKathleen LeeApril 24, 2018

Get strategic about your shopper!

We are in the age of the shopper! Gone is the model that consumer goods businesses used in days gone by. No longer can we merely understand the consumer or …Read More

Profile PhotoKathleen LeeApril 9, 2018

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