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All posts by Kathleen Lee

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Create activities that convert shoppers to buyers

Bang for a buck.  That’s what we want,  whether you are involved in brand marketing, shopper marketing, trade marketing or sales. Chances are you are investing in activities like promotions, …Read More

Profile PhotoKathleen LeeApril 23, 2019

Shopper marketers of the world unite

You have nothing to lose but your reins Surely everyone in CPG knows that the time has finally come to empower your Shopper Ninjas with exactly what they need to …Read More

Profile PhotoKathleen LeeApril 5, 2019

5 keys to online grocer success

A brand can rule in traditional retail environments. However, in the world of online, the strength of a brand is far from assured. It’s a point that is often overlooked …Read More

Profile PhotoKathleen LeeJanuary 16, 2019

Shopper marketing starts with … the consumer

One could be forgiven for thinking that you should start a shopper marketing process with the shopper. However, you do NOT. Instead, you start with the consumer. There is a …Read More

Profile PhotoKathleen LeeDecember 18, 2018

Is metric aversion holding you back?

Without metrics, you are not able to showcase your success. Yet people seem to be extremely uncomfortable measuring the work that they do, particularly in-store. In fact, we often see …Read More

Profile PhotoKathleen LeeNovember 30, 2018

Measure shopper marketing’s ROI

Can you imagine trying to play golf blindfolded? You know you hit the ball, but you have no idea of where you may have hit it or how far. Not …Read More

Profile PhotoKathleen LeeNovember 22, 2018

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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