All articles relating to the omnichannel in shopper marketing.  Omnichannel is when a retailer integrates the different methods of shopping available to consumers.

6 strategies to overcome omnichannel challenges

Recent research by Advantage Group International  “Overcoming Omnichannel Challenges to Build Stronger Partnerships” has uncovered what strategies leading retailers are using to stay ahead of the game, particularly in the …Read More

Profile PhotoKathleen LeeAugust 30, 2018

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