Making effective investment decisions is not the decision to spend money! It is a decision to say where am I going to get the best return? What is the quantum …Read More
If you looked at channel prioritization in the traditional sense, you would never put money anywhere other than Walmart – because let’s be honest – Walmart has so… Many… Shoppers! …Read More
The world of retail is growing more and more disruptive, making it increasingly important for us to define the retail spaces or channels that you use to target shoppers. (Read …Read More
We are in the age of the shopper! Gone is the model that consumer goods businesses used in days gone by. No longer can we merely understand the consumer or …Read More
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