Retail marketing

Increase the ROI of your retail investment

If your business is like most, retail trade spend is probably your second largest cost. We’ve found that 70% of retail marketing activities lose money. In fact, every year, you …Read More

Profile PhotoKathleen LeeJune 19, 2019

Retail compliance: It can be solved

Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support …Read More

Profile PhotoKathleen LeeMay 31, 2019

Get more productive

How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job …Read More

Profile PhotoKathleen LeeMay 16, 2019

Are you reaching the right shopper?

You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many …Read More

Profile PhotoKathleen LeeMay 9, 2019

Create activities that convert shoppers to buyers

Bang for a buck.  That’s what we want,  whether you are involved in brand marketing, shopper marketing, trade marketing or sales. Chances are you are investing in activities like promotions, …Read More

Profile PhotoKathleen LeeApril 23, 2019

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