Retail marketing

It’s not too late to win with the holiday shopper

The festive season is officially around the corner! For some of us this is great news, but others may not have reached the targets set for this holiday season yet.  …Read More

Profile PhotoKathleen LeeDecember 12, 2019

4 questions that guarantee effective shopper communication

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your …Read More

Profile PhotoAmyWOctober 23, 2019

Are traditional channel definitions outdated?

Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to …Read More

Profile PhotoKathleen LeeOctober 8, 2019

Increase the ROI of your retail investment

If your business is like most, retail trade spend is probably your second largest cost. We’ve found that 70% of retail marketing activities lose money. In fact, every year, you …Read More

Profile PhotoKathleen LeeJune 19, 2019

Retail compliance: It can be solved

Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support …Read More

Profile PhotoKathleen LeeMay 31, 2019

Get more productive

How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job …Read More

Profile PhotoKathleen LeeMay 16, 2019

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