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Shopper Marketing Experts

70% of chatbots will be retail based says study

Businesses can expect to save $11.5 billion by 2023 by replacing customer service representatives with chatbots says Juniper Research. Learn more about these bots here. This will increase from $48.3 …Read More

Profile PhotoKathleen LeeJuly 24, 2018
Shopper marketing purpose

Create a clear purpose for shopper marketing

There seems to little consensus on what shopper marketing is and herein lies the shopper marketer’s quandary. How do you articulate the value of something if you can’t define it? …Read More

Profile PhotoKathleen LeeJuly 11, 2018
Man on a computer looking at graphs

Meeting Companies’ Profit Objectives

As we have already seen, effective shopper marketing should deliver against the company’s profitability objectives. But what does that mean? Every activity should deliver a profit? And of course there are many ways to measure ‘profitability’ – so how should this be done?Read More

Profile PhotoMike AnthonyJuly 10, 2018

The Three Attributes of an Effective Shopper Marketing Program

Companies expend a huge amount of time and effort on shopper marketing programs and activities. And the data that we’ve seen suggests that this is increasing, and likely to increase in the future. Unfortunately, not all of the programs and activities are effective. What makes for an effective shopper marketing activity?Read More

Profile PhotoMike AnthonyJuly 10, 2018

Integrate your shopper marketing strategy

Many marketing professionals struggle to grow their business and fall into the “more is better” trap. They implement a dozen strategies at once, across various channels and brands for fear …Read More

Profile PhotoKathleen LeeJune 12, 2018
Man on a computer looking at graphs

Effective investment

Making effective investment decisions is not the decision to spend money! It is a decision to say where am I going to get the best return? What is the quantum …Read More

Profile PhotoKathleen LeeMay 23, 2018

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NEW! Effective retail marketing course

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Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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