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Designing Effective Shopper Marketing Program

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Meeting Companies’ Profit Objectives

As we have already seen, effective shopper marketing should deliver against the company’s profitability objectives. But what does that mean? Every activity should deliver a profit? And of course there are many ways to measure ‘profitability’ – so how should this be done?Read More

Profile PhotoMike AnthonyJuly 10, 2018

The Three Attributes of an Effective Shopper Marketing Program

Companies expend a huge amount of time and effort on shopper marketing programs and activities. And the data that we’ve seen suggests that this is increasing, and likely to increase in the future. Unfortunately, not all of the programs and activities are effective. What makes for an effective shopper marketing activity?Read More

Profile PhotoMike AnthonyJuly 10, 2018

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