Meeting Companies’ Profit Objectives
As we have already seen, effective shopper marketing should deliver against the company’s profitability objectives. But what does that mean? Every activity should deliver a profit? And of course there are many ways to measure ‘profitability’ – so how should this be done?Read More
Mike AnthonyJuly 10, 2018 
The Three Attributes of an Effective Shopper Marketing Program
Companies expend a huge amount of time and effort on shopper marketing programs and activities. And the data that we’ve seen suggests that this is increasing, and likely to increase in the future. Unfortunately, not all of the programs and activities are effective. What makes for an effective shopper marketing activity?Read More
Mike AnthonyJuly 10, 2018 
