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Shopper Marketing Experts

Get more productive

How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job …Read More

Profile PhotoKathleen LeeMay 16, 2019

Are you reaching the right shopper?

You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many …Read More

Profile PhotoKathleen LeeMay 9, 2019

Create activities that convert shoppers to buyers

Bang for a buck.  That’s what we want,  whether you are involved in brand marketing, shopper marketing, trade marketing or sales. Chances are you are investing in activities like promotions, …Read More

Profile PhotoKathleen LeeApril 23, 2019

Shopper marketers of the world unite

You have nothing to lose but your reins Surely everyone in CPG knows that the time has finally come to empower your Shopper Ninjas with exactly what they need to …Read More

Profile PhotoKathleen LeeApril 5, 2019

AUGMENTED PACKAGING

Augmented Reality by-passes physical space limitations Packaging has long served as the ‘go to’ source of brand information and, on occasion, entertainment (think children’s cereal boxes). However, up until now, …Read More

Profile Photojane fennerMarch 13, 2019

CONTINUED DISRUPTION

Activating change in retail marketing is imperative Consumer & Shopper empowerment will continue to disrupt the legacy systems of marketing & retail. The massive swings in consumer preferences – away …Read More

Profile PhotoPatrick FitzmauriceMarch 7, 2019

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