Shopper Marketing Experts Blog

Effective investment

Making effective investment decisions is not the decision to spend money! It is a decision to say where am I going to get the best return? What is the quantum of return I am likely to get? And how many dollars am I going to invest to get those returns? When working...

10 Rookie Shopper Marketer Mistakes

One of our most popular blog articles is “10 Rookie Shopper Marketer’s Must Dos.” The practical tools and strategies we talked about continue to be reflective of the growth of shopper marketing around the globe, and across all CPG sectors. If you’ve already completed...

10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don’t miss any important ingredients in my ‘Shopper Marketing Recipe?’ How can I make sure...

5 steps to a shopper revolution

“The power of this five-step process lies in the progressive prioritization it creates” It is hard to believe that a process that has revolutionised shopper marketing was devised, whilst sitting on a Thailand beach. The first drafts, scrawled into the sand...