Setup Menus in Admin Panel

What Do You Need To Know When Collecting Data

Podcast Script

How do you go about doing research?
And how do you know what you should be researching?

There are 4 areas to understand:
About the consumer
About the shopper
About outlets
About the in-store world

Although they are all important, the best place to start, and possibly the two most important to understand first-up, is the shopper and the outlet.

Shoppers:
How closely does the shopper determine consumer demand? Are they getting the real ‘demand’ right?
What are the (shopping) missions out there? How do they approach buying a specific product? Is it part of their usual grocery shop, or a specific trip out to buy that product only?
Important to understand what shoppers actually do? How they navigate all of their decisions, it’s important to look at behaviour in totality.
How much could you gain from changing their behaviour?
What exactly are they looking for – what are they trying to achieve while in the store? Do they want to satisfy all of their needs, or are they happy to compromise? By asking these questions, we understand how easy it would be to persuade them to buy our product.
What’s preventing people from behaving in a certain way, or keeping them from buying your brand?
How does the shopper view the brand?

These are often missed in the research process.

If you’re thinking about outlets
Understand the wide variety retail environments available to them
Consider the target shopper – which outlets do they actually use?
In which outlets can you actually influence behaviour?

If you can change behaviour, how significant will the impact be on your business?

In summary, shoppers and outlets tend to be heavily supported by research. But if you don’t really understand the nature of your shopper and their behaviour, as well as the outlets that they are using and how they can be influenced, expenditure further down in-store is possible going to be wasted.

END.

May 16, 2018

0 responses on "What Do You Need To Know When Collecting Data"

Leave a Message

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″ text_orientation=”center”]

Download Expert Insights On Retail Marketing – 2019 Guide

Add your details below to download the guide.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″ module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_signup mailchimp_list=”ShopperMarketingExperts|a160a0d0f8″ name_field=”on” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/experts-trends-insights-2019/thank-you/” button_text=”Download” _builder_version=”3.19.8″ header_text_align=”center” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#e09900″ text_orientation=”center”][/et_pb_signup][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_divider show_divider=”off” height=”20px” _builder_version=”3.17.6″][/et_pb_divider][et_pb_text _builder_version=”3.17.6″ text_font_size=”12px” text_orientation=”center”]

By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

[/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

Thank you for taking the time to get in touch with us?

Simply fill in your information below and we will reply as soon as we can.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

    By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

    [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

    [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

    [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

    Thank you for your interest in our FREE podcast.

    Simply fill in your information below and listen to the podcast.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our FREE podcast.

      Simply fill in your information below and download the podcast.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      [contact-form-7 404 "Not Found"]

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our Shopper Economics download

      Simply fill in your information below and download

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_signup _builder_version=”3.19.18″ button_text=”Download” activecampaign_list=”|none” aweber_list=”|none” campaign_monitor_list=”|none” constant_contact_list=”|none” convertkit_list=”|none” emma_list=”|none” feedblitz_list=”|none” getresponse_list=”|none” hubspot_list=”|none” icontact_list=”|none” infusionsoft_list=”|none” madmimi_list=”|none” mailchimp_list=”ShopperMarketingExperts|8bd9e00a71″ mailerlite_list=”|none” mailpoet_list=”|none” mailster_list=”|none” ontraport_list=”|none” salesforce_list=”|none” sendinblue_list=”|none” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/wp-content/uploads/2020/10/Shopper-Economics-SME.pdf” /][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]