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Women reading label of orange juice bottle

P&G are ready to give it a go – do you need to cut discounts?

When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More

Profile PhotoToby DesforgesMay 5, 2017
Empty store shelves

Strain on the Supply Chain

Out-of stocks plague retailers--and shoppers. Too many out-of-stocks contribute to the brand erosion we discussed, as shoppers learn not to rely on a retailer, in spite of advertising price cuts to lure them in.Read More

Profile PhotoToby DesforgesNovember 9, 2016
Pair of scissors laying on spread newspapers

One Price Fits All

Depending on the impact your in-store marketing activities have on future consumption, they might be a raging success or an abject failure. That’s a pretty dangerous gamble in a consumer goods industry that is spending around $280 billion a year on this stuff.Read More

Profile PhotoMike AnthonyOctober 9, 2016

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