P&G are ready to give it a go – do you need to cut discounts?
When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More
Toby DesforgesMay 5, 2017 
Strain on the Supply Chain
Out-of stocks plague retailers--and shoppers. Too many out-of-stocks contribute to the brand erosion we discussed, as shoppers learn not to rely on a retailer, in spite of advertising price cuts to lure them in.Read More
Toby DesforgesNovember 9, 2016 
One Price Fits All
Depending on the impact your in-store marketing activities have on future consumption, they might be a raging success or an abject failure. That’s a pretty dangerous gamble in a consumer goods industry that is spending around $280 billion a year on this stuff.Read More
Mike AnthonyOctober 9, 2016 
