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Consumer Marketing

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Want to Build Shopper Understanding? Start with the Consumer!

Yes, I did say consumer. It’s not a mistake! Those of you who have taken a few of our courses will know that I am a strong advocate for understanding the differences between consumers and shoppers, so I guess this might seem strange. But I’ll say it again. If you really want to build your shopper understanding, you need to start with consumers.Read More

Profile PhotoMike AnthonyJanuary 23, 2017
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Why Changing Shopper Behavior Is Critical

How much effort is put into considering how to influence someone to buy the product once it’s on store shelves?Read More

Profile PhotoMike AnthonyDecember 9, 2016
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Consumer Marketing and Shopper Marketing Partnerships

As veterans of the consumer goods industry, we’ve seen that there isn’t a clear division between consumer marketing activities and shopper marketing activities in the vast majority of companies. This line becomes increasingly blurred when a consumer and shopper are the same person—which is why an integrated marketing mix is the best solution.Read More

Profile PhotoToby DesforgesOctober 23, 2016

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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