All posts by Toby Desforges

Strain on the Supply Chain

Out-of stocks plague retailers--and shoppers. Too many out-of-stocks contribute to the brand erosion we discussed, as shoppers learn not to rely on a retailer, in spite of advertising price cuts to lure them in.Read More

Profile PhotoToby DesforgesNovember 9, 2016

Consumer Marketing and Shopper Marketing Partnerships

As veterans of the consumer goods industry, we’ve seen that there isn’t a clear division between consumer marketing activities and shopper marketing activities in the vast majority of companies. This line becomes increasingly blurred when a consumer and shopper are the same person—which is why an integrated marketing mix is the best solution.Read More

Profile PhotoToby DesforgesOctober 23, 2016