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Yongle

Bravia store with Bravia Televisions

The Sony Example

For Sony, the key finding was how its in-store presentation affected different shoppers. For those who had no particular preference or rejected Sony, repeated visits to outlets did nothing to sway their opinion; indeed, these shoppers became increasingly disaffected with the Bravia proposition. Money formerly spent on massive TV campaigns that reached millions of people who would never buy Bravia should be directed elsewhere.Read More

Profile PhotoMike AnthonyNovember 23, 2016

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

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Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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