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The Future of Shopper Metrics

Technology is rapidly changing the availability, affordability, and efficiency of creating and tracking shopper marketing metrics. There is a continuous stream of activity as organizations strive to create better ways of understanding exactly what happens in a store.Read More

Profile PhotoMike AnthonyJuly 3, 2017

How to Evaluate In-Store Marketing Effectiveness

Again and again we poll clients (and agencies) and again and again we come up with the same answers. Despite the apparent increase in the availability of data, too often the effectiveness of in-store marketing activities is simply not measured, or not effectively measured.Read More

Profile PhotoToby DesforgesJune 19, 2017

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