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The retailer is central to shopper marketing and their buy-in for execution to take place. That’s why our pitch must contain a clear value proposition which explains why they should support the activity.
The majority of shopper marketing activity takes place in a retailer’s store (either on or offline) and therefore we need retailer buy-in to get that execution to take place. At its heart our presentation to the retailer must contain a clear value proposition which explains to the retailer why they should support the activity.Read More
Toby DesforgesApril 4, 2017 
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