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Shopper marketing purpose

Create a clear purpose for shopper marketing

There seems to little consensus on what shopper marketing is and herein lies the shopper marketer’s quandary. How do you articulate the value of something if you can’t define it? …Read More

Profile PhotoKathleen LeeJuly 11, 2018

Is The Omnichannel Dream Over? Managing The Multichannel Reality

Omni-channel. It’s become a marketing buzzword almost overnight. You find it in retail manifestos and brand strategies the world over. Digital technology has shattered media into myriad shards: consumers and …Read More

Profile PhotoToby DesforgesJanuary 1, 2018

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