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Why Invest in Retailers?

Why do we invest in retailers? This simple question is often asked by naïve consumer marketers as they see their advertising budgets whittled away by the “profligate guys” on the sales team. And retailers have a clear, simple answer to this—retailers own the shopper. With so much being spent, surely brand owners should aspire to more: aspire to make some return on all this expenditure.Read More

Profile PhotoMike AnthonyJune 9, 2017

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