Effective retail marketing delivers results
Hear what a few of our experts say about "Effective Retail Marketing"
"The results have been phenomenal"
Genereal Manager CPG company
Effective retail marketing teaches teams to:
Integrate retail programs into the total marketing approach for brands
Efficiently approach planning, implementing and evaluating programs
Link in-store activities to the underlying consumption drivers that build your brand in the long term
Better understand and influence the shoppers in your customers’ stores
Identify which shoppers to target and pin-point the right activities in the right stores
Set clear objectives for behavioural change amongst target shoppers
Target investment towards activities that are most likely to deliver the results you need
Map out who is important in the retailer’s decision-making process and how to communicate with these players
Build better retail proposals that get buyer’s support
Pre-and post-evaluate activities using accessible tools
Become a marketing expert in the retail environment with this high-impact and content-rich program
Bite-sized content available on any device featured in 10 online learning modules
01 Why we need a new approach
02 New approach to designing marketing programs for retail
03 Identifying consumption opportunities
04 Setting shopper objectives
05 Defining channels
06 Prioritising channels
07 The Marketing Mix
08 Anticipating Returns
09 Securing Retail Execution
10 Evaluating Performance
Effective retail marketing provides a step-by-step framework for positively influencing behaviour along the path to purchase, as guided by the experienced hands of leading marketing authorities and best-selling authors, Toby Desforges and Mike Anthony, together with Dr Jane Fenner, a seasoned marketing and shopper expert.
How will effective retail marketing impact your business?
You will learn how to:
Create truly effective activities that drive the consumption of your brand
Improve the shopping experience of your customers
Improve the return on your retail investment for the long term
Increase the profitability of your business and retail partners
Enrich your effective retail marketing learning journey
We offer online only or blended experiences. Now available in USA, South America, UK and EU, Asia Pacific and South Africa. Meet some of our experienced experts and check out our options for a more engaging learning experience below.
Start today and be more effective with your Retail Marketing Programs
Learn on your own Looking to take on the learning journey on your own?
$575PER PERSON BUY NOW
One-day Introduction to Effective Retail Marketing An immersive and inspiring orientation into the key concepts and principles of effective retail marketing. Led by one of our global experts, this workshop is designed to:
Two-day Effective Retail Marketing Masterclass A unique opportunity to work with one of our global experts to rewire the business' investment in retail marketing. This workshop is designed to:
Prices exclude any venue hire, catering, travel and accommodation costs. Subject to change without notice; subject to change based on country specific tax/vat tariffs implications.