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Each market segment has value but you can’t attack them all.  So one way to evaluate the value is to think about each segment as an opportunity to grow.

How to prioritize high-value shopper segments

So, you have already identified your shopper segments. But, how do you prioritize the most important and high-value segments? The reason prioritization is important, is that it helps you understand …Read More

Profile PhotoToby DesforgesOctober 26, 2017

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