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And the Winner Is…

Plenty of case studies of success from each of the three models exist, but integration of shopper marketing into the existing marketing team is the preferred option. The appeal of fully integrated insights and strategies across consumers and shoppers is far too strong, as is the appeal of knowing that all marketing efforts are aligned and that campaigns work in harmony. Read on to find out more.Read More

Profile PhotoMike AnthonyMay 23, 2017

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