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Shopper marketing purpose

Create a clear purpose for shopper marketing

There seems to little consensus on what shopper marketing is and herein lies the shopper marketer’s quandary. How do you articulate the value of something if you can’t define it? …Read More

Profile PhotoKathleen LeeJuly 11, 2018

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Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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