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Shopper needs

Shopper Needs Are Different to Consumer Needs

Most marketers are able to develop a pretty good understanding of their target consumers’ needs and desires. This, after all, lies at the heart of a brands consumer proposition. But when it comes to understanding shopper needs, my experience is that marketers often have a less detailed understanding of what shoppers are looking for.Read More

Profile PhotoToby DesforgesDecember 23, 2016

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