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What is “The Age of the Shopper”?

By the end of the 1990s, consolidating retail and fragmenting media had put the traditional business model of consumer goods marketing under enormous strain. If the model wasn’t already at a breaking point by then, a number of profound changes in the last decade have brought it the rest of the way. Simply put, we are in the midst of a revolution in the way consumers and shoppers interact with the products they buy. Three dramatic changes have placed shoppers at the center of the equation in a way that leads us to believe that a corresponding revolution must take place in the way we market consumer goods.Read More

Profile PhotoMike AnthonyJanuary 23, 2017

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