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How to Ensure That Shopper Research Leads to Actionable Shopper Insights

It’s a recurring challenge – too often shopper marketers (and their bosses) are frustrated that, after taking the plunge to invest in shopper research, what they get in return is data, not actionable insights. While a lot can be done to create better, more actionable insights from existing research, the keys to creating really actionable shopper research lie before the project starts.Read More

Profile PhotoToby DesforgesMarch 27, 2017

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