10 Keys to Shopper Marketing Success

If you’ve been tasked with implementing a new shopper marketing capability for your company, you may be asking yourself: “Where do I start? How do I ensure I don’t miss …Read More

Profile PhotoOlga YurovskiFebruary 15, 2018

5 steps to a shopper revolution

It is hard to believe that a process that has revolutionised shopper marketing was devised, whilst sitting on a Thailand beach. The first drafts, scrawled into the sand – our …Read More

Profile PhotoToby DesforgesFebruary 5, 2018

9 things I wish brand managers knew about Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but …Read More

Profile PhotoOlga YurovskiJanuary 22, 2018

Delivering on shopper marketing strategic value points

We have come a long way in shopper marketing. Until relatively recently the shopper did not feature in our strategy sessions – our focus on the consumer was absolute. At …Read More

Profile PhotoToby DesforgesJanuary 8, 2018

Exclusive Interview with Jennifer Hale from Coca-Cola

Shopper Marketing, Coca-Cola and the digital onslaught Just before the recording of our October webinar, Toby Desforges grabbed the opportunity to have an in-depth chat to Jennifer Hale, Coca-Cola’s Global …Read More

Profile PhotoToby DesforgesDecember 12, 2017

Disney Display and Poor Execution

A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue in their business. It’s an issue that has far-reaching implications.Read More

Profile PhotoToby DesforgesNovember 29, 2017