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2. Consumers and Shoppers are different

140 STUDENTS ENROLLED

 

This course looks at the essential differences between the shopper and the consumer as well as an example of how one company used this understanding to drive category growth.

Course Curriculum

2.1 Consumers and Shoppers are different 00:30:00
2.2 The Industry Wakeup Call 00:05:00
2.3 The Shopper holds the key to Consumption 00:05:00
2.4 Case Study: Who buys the Beer? 00:10:00
2.5 Differentiating Between Shopper and Consumer 00:15:00
2.6 How Shopper Missions impact Shopper Behaviour 00:15:00
2.7 Summary 00:15:00
2.8 Key messages 00:15:00
2.9 Complete 00:15:00
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