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Welcome to the first Learning Module in our Mondelez Shopper Fundamentals Training. In this session we will hear from Robin Alex and Dan Pickerel from the Global Shopper Insights Group, and will set the stage for your Learning Journey with some context and details about Global Shopper Insights vision, your role in it and how this training is designed to help you be a part of our Mondelez mission of Right Snack at the Right Moment … including how shopper interacts with snacking at retail!

SESSION MODULES:

1. Introduction & welcome
2. Why an evolved Mondelez shopper insights vision is needed
3. Understanding the Mondelez shopper insights vision and your role in it
4. The learning journey ahead: what to expect

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NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

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Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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