Course Curriculum
| Pre-course Competency Assessment | 00:30:00 | ||
| Stage 1: The Introductory Modules | |||
| Stage 1: About These Units | 00:05:00 | ||
| 01 - Introduction: Why We Need a New Approach | |||
| 1.1 Introduction | 00:30:00 | ||
| 1.2 The True Cost of Promotions for Manufacturers | 00:30:00 | ||
| 1.3 The True Cost of Discounting for the Retailer | 00:30:00 | ||
| 1.4 The Impact of Price Promotions on the Shopper | 00:30:00 | ||
| ERM Quiz 01 | 01:00:00 | ||
| 02 - A New Approach to Designing Marketing Programs for Retail | |||
| 2.1 The Secret to Success in Marketing for Retail | 00:30:00 | ||
| 2.2 The Total Marketing Model | 00:30:00 | ||
| 2.3 The Total Marketing Model in Practice | 00:30:00 | ||
| 2.4 Applying the learnings to your business | 00:30:00 | ||
| 2.5 The Sixth Step: Evaluation and Setting Objectives | 00:30:00 | ||
| ERM Quiz 02 | 01:00:00 | ||
| Stage 2: Defining the Activity | |||
| Stage 2: About These Units | 00:05:00 | ||
| 03. Identifying Consumption Opportunities | |||
| 3.1 Why Effective Marketing in Retail Starts with the Consumer | 00:30:00 | ||
| 3.2 Understanding Consumption Opportunities | 00:30:00 | ||
| 3.3 What Does This Mean for Shopper Marketers | 00:30:00 | ||
| 3.4 Applying the learnings to your business | 00:30:00 | ||
| ERM Quiz 03 | 01:00:00 | ||
| 04 - Setting Shopper Objectives | |||
| 4.1 Influencing Shopper Behavior | 00:30:00 | ||
| 4.2 Setting Shopper Behavior Objectives | 00:30:00 | ||
| 4.3 Shopper Segmentation | 00:30:00 | ||
| 4.4 Applying the learnings to your business | 00:30:00 | ||
| ERM Quiz 04 | 01:00:00 | ||
| Stage 3: Prioritizing Channels | |||
| Stage 3: About These Units | 00:30:00 | ||
| 05 - Defining Channels | |||
| 5.1 Getting to the Right Definitions | 00:30:00 | ||
| 5.2 Evaluating Channel Definitions | 00:30:00 | ||
| 5.3 Applying the learnings to your business | 00:30:00 | ||
| 06 - Prioritizing Channels | |||
| 6.1 The Channel Prioritization Model | FREE | 00:30:00 | |
| 6.2 Implementing the Channel Prioritization Model | 00:30:00 | ||
| ERM Quiz 06 | 01:00:00 | ||
| Stage 4: Developing the Marketing Program for Retail | |||
| Stage 4: About These Units | 00:05:00 | ||
| 07 - The Marketing Mix | |||
| 7.1 The Integrated Marketing Mix | 00:30:00 | ||
| 7.2 Availability | 00:30:00 | ||
| 7.3 Applying the learnings to your business | 00:30:00 | ||
| 7.4 Communication | 00:30:00 | ||
| 7.5 Applying the learnings to your business | 00:30:00 | ||
| 7.6 Offer | 00:30:00 | ||
| 7.7 Applying the learnings to your business | 00:30:00 | ||
| 7.8 The Marketing Mix Recipe | 00:30:00 | ||
| ERM Quiz 07 | 01:00:00 | ||
| Stage 5: Anticipating Returns | |||
| Stage 5: About These Units | 00:05:00 | ||
| 08 - Anticipating Returns | |||
| 8.1 Why Anticipate Returns? | 00:30:00 | ||
| 8.2 The Impact of Shopper Behavior on Growth | 00:30:00 | ||
| 8.3 Delivering Company Return on Investment | FREE | 00:30:00 | |
| 8.4 Meeting the Retailer’s Objectives | 00:30:00 | ||
| 8.5 Using the Evaluation Tool to Pre-Evaluate an Activity | 00:30:00 | ||
| ERM Quiz 08 | 01:00:00 | ||
| 09 - Securing Retail Execution | |||
| 9.1 Why Retail Execution Matters | 00:30:00 | ||
| 9.2 Applying the learnings to your business | 00:30:00 | ||
| 9.3 Motivating Action | 00:30:00 | ||
| 9.4 Retailer KPIs | 00:30:00 | ||
| 9.5 Using the Total Marketing Approach to Motivate Retailers | 00:30:00 | ||
| 10 - Evaluating Performance | |||
| 10.1 The Final Step in Effective Retail Marketing | 00:30:00 | ||
| 10.2 Monitoring Compliance | 00:30:00 | ||
| Post-course Competency Assessment | 00:30:00 | ||
45 STUDENTS ENROLLED
NEW! Effective retail marketing course
This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs.
From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
Are you interested in establishing a more effective approach to marketing?
TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
