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Videos

Insightful clips on all things shopper marketing.

Effective Retail Marketing

Do your activities convert shoppers to buyers?

Noise. The retail environment is filled with an abundance of … noise. With so many activities happening in stores and competition for shoppers’ attention so great, one of the questions we are asked over and over again is “How can my activities cut-through and convert shoppers to buyers?”

Our resident expert and industry thought leader, Toby Desforges gives us some insight into how to gain all-important shopper conversion.

LEARN MORE ABOUT EFFECTIVE RETAIL MARKETING

Brand Identity

In this video, our resident expert Mike Anthony talks about brand identity and how it’s an integral part of shopper marketing.

Best Practices for Predictably High Shopper ROI

Toby Desforges and our special guest, founder and CEO of ForesightROI, Rick Abens, chat about the Best Practices for Predictably High Shopper ROI.

November 2018

Part 1

Part 2

Part 3

Part 4

Part 5

What brand managers should know about Shopper Marketing

Our resident expert Toby Desforges chatted with Olga Yurovski, from Shopperations, about what brand managers should know about Shopper Marketing.

July 2018

Learn more about our Integrated Strategic Shopper Marketing course

FIND OUT MORE

Five keys to thriving in a disruptive retail environment

Our resident expert Toby Desforges, caught up with Patrick Fitzmaurice from Caterpillar Farm Inc, while he was in London. They discussed five keys to thriving in a disruptive retail environment. We have broken this discussion into a jam-packed 4 part video series.

Part 1: Understand your target shopper

Part 2: Channel definitions and roles

Part 3: Channel prioritisation

Part 4: Effective Investment

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