Videos

Insightful clips on all things shopper marketing.



What brand managers should know about Shopper Marketing


Our resident expert Toby Desforges chatted with Olga Yurovski, from Shopperations, about what brand managers should know about Shopper Marketing.


July 2018


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Five keys to thriving in a disruptive retail environment


Our resident expert Toby Desforges, caught up with Patrick Fitzmaurice from Caterpillar Farm Inc, while he was in London. They discussed five keys to thriving in a disruptive retail environment. We have broken this discussion into a jam-packed 4 part video series.


Part 1: Understand your target shopper

Part 2: Channel definitions and roles

Part 3: Channel prioritisation

Part 4: Effective Investment


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