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About this course 

Marketing professionals have long understood the value of market research as a way of understanding how consumers think, feel, and act. The purpose of research is to create an understanding that can be leveraged to create competitive advantage.

Modern research methodologies offer great insight into shopper motivation and behavior. However, knowing exactly what to measure and how to effectively convert data into meaningful information isn’t as simple as it might seem.

This course explores the various types of research, the difference between qualitative and quantitative research, as well as primary and secondary data. It furthermore equips you with the necessary techniques to ensure your research is accurate, useful and valuable.

This course will show you how to effectively conduct and manage shopper research projects, avoid the most common pitfalls and create better results from your research work.

Marketing and sales professionals in the consumer goods or retail industry, interested in using research to gain greater market share, 

About 3 hours

  • Price Options +
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61 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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