About this course
Our Integrated Strategic Shopper Marketing course will help you and your organisation develop a high performance culture and improve business performance through integrating consumer, shopper and retail marketing into all your marketing efforts as a consumer goods brand – in order to drive sustainable and profitable growth and increased consumption
This course will give you:
1. A more defined shopper marketing definition, which includes increased consumption, pivotal to effective shopper marketing practices
2. Insight into the pitfalls of the past and why the shopper has risen to the forefront of the consumer goods business model
3. An understanding of why integrating shopper marketing is an essential ingredient in your company’s future financial success
4. Understanding around a new business model with three different customers
5. Capability around how to engage, and market to, each of these customers
6. Insight into a new way of marketing with the Five Step Total Marketing Model
7. A real-world example of The Five Step Process, and understand its application
8. An understanding of how the model can bring about better alignment, investment decisions, competitive advantage, execution and improved sales and profits
Marketing and communication professionals in the consumer goods or retail industry, who want to communicate more effectively to their shoppers to increase sales.
12 hours 30 minutes
NEW! Effective retail marketing course
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
