03: The $200 Billion Crime
About this course
Outdated marketing strategies are causing companies to spend (and essentially waste) billions of dollars on promotions every year – without seeing desired results. In fact, they have never been less effective.
Join us as we unpack the reason why the consumer goods industry is edging closer and closer to bankruptcy, and the change that should take place to ensure a more profitable future.
How to calculate the percentage of promotional investment that loses money, and how to change existing rules of consumer goods marketing.
Marketing and sales professionals in the consumer goods or retail industry, with a special interest in the impact of promotions on shopper behaviour and the company’s bottom line.
About 1 hour
|BS1C03U01 – Trade Expenditure||00:05:00|
|BS1C03U02 – Promotions Effect||00:10:00|
|BS1C03U03 – The $200 Billion Crime||00:05:00|
|BS1C03U04 – The Growth of Trade Expenditure||00:10:00|
|BS1C03U05 – The $200 Billion Crime and How It Happened||00:30:00|
|BS1C03U06 – Your Promotion Investment Cost||00:05:00|