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About this course 


Outdated marketing strategies are causing companies to spend (and essentially waste) billions of dollars on promotions every year – without seeing desired results. In fact, they have never been less effective.
Join us as we unpack the reason why the consumer goods industry is edging closer and closer to bankruptcy, and the change that should take place to ensure a more profitable future.

How to calculate the percentage of promotional investment that loses money, and how to change existing rules of consumer goods marketing. 

Marketing and sales professionals in the consumer goods or retail industry, with a special interest in the impact of promotions on shopper behaviour and the company’s bottom line. 

About 1 hour 

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556 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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