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About this course

Metrics are essential for any business, project, function, or activity. Measurement enables better, more informed decision making, and that, in turn, should create more effective and more efficient programs. In this course we look at why are metrics in shopper marketing are not applied.

This course will explain the different types of metrics, reasons for metric aversion as well as how to better manage metrics.

Marketing professionals in the consumer goods or retail industry, who want to understand the importance of metrics as well as how to combat metric aversion.

1 – 1.5 hours

  • Price Options +
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35 STUDENTS ENROLLED

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Download Expert Insights On Retail Marketing – 2019 Guide

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